S.O.U.T.H. Entertainment is an independent music label started by best friends Scene and Whop in 2006. They first encountered each other as neighbors in the same apartment complex. They would soon discover that they both shared a passion for music and business. The two began to learn as much as they could about how the music business works and also how to record, as well as produce their own music. Over the years they would develop their own style and sound of hip-hop, a style they call “southern conscious gangster music”.  Using excellent lyrical word play, the songs that they produce are much deferent from what is passed off as hip-hop these days.